Business Experimentation & Addictive Loyalty Programs

Welcome to a session of inspiration and insights

Join us in this exclusive seminar tailored for senior marketing executives, with focus on Business Experimentation and Addictive Loyalty Programs.

In this session we'll walk you through how to design effective experiments and use these insights to make informed strategic decisions. Through real case studies we’ll explore how this method, combined with understanding customer behavior, is key to building strong, lasting customer loyalty.

~~Gothenburg: November 12th, 11.30-13.30 • Kungsgatan 51 (lunch included). Only waitlist available.~~
~~Stockholm: November 14th, 15.30-17.30 • Grev Turegatan 1 (after work-refreshments included). Only waitlist available.~~
Oslo: November 19th, 14.30-16.30 • Skur 41, Vippetangen (after work-refreshments included)
Malmö: November 26th, 11.30-13.30 • Grimsbygatan 24 (lunch included)

Each stop on the tour has a limited number of seats, so make sure to apply as soon as possible.

Speakers

Karin Rise
CRM & Loyalty Lead at Curamando

Andreas Gref
Experimentation Expert at Conversionista

Johan Simonsson
Product Director, Umain

11:30

Welcome & mingle

Grab your refreshments and mingle with other guests and experts from Eidra.

20m

12:00

Presentations & Business Cases

During this session you will:

Discover how business experimentation can fuel smarter decisions through data-driven insights.
Get a behind-the-scenes look at how Scandic Hotels built a personalized loyalty program by understanding customer behavior.
Walk away with actionable tips, fresh perspectives, and the chance to chat with industry experts.

1h 30m

13:00

Continued Mingle & Networking

No need to hurry back to the office. Stay, mingle and grab the opportunity to continue discussing loyalty with our experts.

Organized by

Curamando

Curamando combines management consulting with marketing and digital expertise from multiple capabilities.

Umain

Experts in engineering, product, and design. Helping bold brands and ambitious disruptors shape, ship, and scale digital products and experiences.

Conversionista

The #1 CRO & Growth consultancy in the Nordics since 2010. We help clients drive digital growth through experimentation.

Eidra

A consulting collective that brings together a unique group of leading companies in strategy, creativity, and innovation. We help leaders create great change.