AI is reshaping how organizations work, compete, and create value.
But between the hype and the headlines, it can be hard to know what actually matters and what to do about it.
Join us for an evening of sharp, practical insights from researchers and practitioners who work with AI every day.
No fluff. No sales pitch. Just honest perspectives on what generative AI can and can't do for your organization.
AI got good. Did you make it your business?
Knowledge-sharing Evening at Eidra with BI Norwegian Business School
15 April 16:30Eidra House Oslo
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Panel
This evening is for you who are:
- A leader trying to figure out where AI fits in your strategy
- Someone who wants to move beyond surface-level AI literacy and understand the real opportunities and limitations
During this event, there will be four short presentations from faculty at BI Norwegian Business School and representatives from Eidra, each offering different perspectives on generative AI in organizations.
The speakers will address what the technology is, what it means for innovation and creativity, and how it influences technology leadership. Eidra will provide examples of how this applies to cases in the business world.
There will be served food and drinks
Program
17:00
What is AI? A Dive into the Technology.
Artificial Intelligence (AI) is everywhere, and chatbots built on large language models have made powerful tools available to everyone.
However, much of the current use reflects a limited understanding of what AI actually is, what it can be used for, and how it works. In this talk, Jan Kudlicka will provide a short introduction to the technology, highlighting both its possibilities and its limitations.
Jan Kudlicka
Associate Professor, Department of Data Science and Analytics, BI
17:15
Creativity and Culture - Innovation in the Age of AI.
A Social Process, Not a Solo Act In today's organizations, generating answers is no longer the bottleneck. The real challenge is deciding which questions matter, and which ideas are worth pursuing. This talk reframes innovation as a human capability rather than a technological one.
Drawing on research and business practice, it shows why curiosity, judgment, and organizational culture remain the critical drivers of competitive advantage.For leaders and consultants, the implication is clear: technology can accelerate execution, but it cannot replace the human capacity to define problems, interpret meaning, and make strategic choices.
Federica De Molli
Associate Professor, Department of Leadership and Organizational Behaviour, BI
17:30
Is AI Used as a Tool to Support Individuals, Processes, or the Business Model?
Some organizations have already embraced AI internally, while others remain more cautious.
To create real business value, it is important to take a holistic view and understand how AI tools become part of the interaction between people, processes, and technology.
Ragnvald Sannes
Associate Professor of Practice, Department of Strategy and Entrepreneurship, BI
17:45
Practical Applications of AI in Projects - From Strategy to Implementation.
Eidra will conclude the evening with a presentation featuring practical examples, experiences, and reflections on how AI can be applied in real projects - from strategic considerations to concrete implementation.
Pål Machulla
Senior AI Expert, Eidra
15 April 2026
Eidra
Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. Resulting in new, more or better business results.
